Campaign Structure & Timeline
Weeks 1–13: The Steady Build
We drip in ~15 new leads per week.
Each lead gets a 3-part email sequence over 7 days.
This pacing helps maintain high deliverability and avoid list fatigue.
Weeks 9–26: The Compounding Phase
Follow-ups begin ~2 months after initial outreach.
New leads continue until ~Week 13–14.
We re-engage earlier leads with 3–4 follow-ups.
📈 Email volume increases without adding new leads.
Typical Email Volume:
40–60 emails per week, per client (mix of new + follow-ups)
Weeks 14–26+: Full Campaign Maturity
All leads have been engaged.
Follow-ups go out every 3–4 weeks.
This is often when we see the biggest response spikes.
Questions?
You can email our team at [email protected]
Come to one of our Platinum Leads Campaigns Q&A meetings every Tuesday. Call calendar is here