The Platinum Campaign is designed to find and engage decision-makers for your vending business. We use a persistent, long-term strategy to turn cold leads into warm opportunities.
When to expect results from a Platinum Campaign
You can expect to see results from a Platinum Campaign within a specific timeframe. Most clients begin seeing positive replies between Week 4 and Week 8 of the campaign.
The results of your campaign grow over time as we send more follow-up messages. Several factors can influence how quickly you see results:
Timing: Results depend on when a decision-maker is available to read their email.
Seasonality: Some times of the year are busier for property managers and business owners than others.
Market Strength: The demand for vending services in your specific local area affects your reply rate.
Why follow-up emails are important
Follow-up emails are important because most people do not reply to the first message they receive. Many positive replies come from the 4th, 5th, or even 8th email we send to a lead.
Our strategy focuses on lead nurturing. Instead of sending many emails at once, we send messages over a long period. This gives busy decision-makers multiple chances to see your offer without feeling pressured. This persistent approach works better than a single email because it builds familiarity with your brand.
Questions?
If you have questions about your Platinum Campaign, you can join our weekly support meetings. We host Platinum Leads Campaigns Q&A meetings every Tuesday.
During these meetings, you can ask our team about your specific campaign and strategy. You can find the link to join these meetings on our official call calendar.